Digital Marketing

Leveraging Affiliated's Digital Investments To Grow Your Business.

Starting Out: A Step by Step Process to Maximize Online Presence

Thank you for inviting Blair Allen Agency into your office and for giving me the chance to speak with you all and demonstrate our work with Affiliated.

Affiliated Mortgage (affiliatedsd.com) is heavily investing in implementing a sustainable and highly-scalable digital platform that will differentiate their brand and allow each broker to leverage their investments to benefit you personally. This includes a new website, social sites (20+), Video production, SEO Management, Social Site Management (relating to campaigns), Campaign Marketing (Monthly calendar) and SSL & Hosting.

Starting out, we are going to take you through a seven step process that will take less than 10 -15 minutes to complete. Troy has asked that you complete this exercise by this Sunday night (23rd).  The first goal is to show you how easy it is to leverage digital to grow your business with no cost to you.  The process is a journey intended to expose you to various aspects of the platform including helping you understand how your customers will interact with various campaigns.

Learning to leverage your new website and social media infrastructure will help you to significantly grow your business.  The great thing about it is that it only takes a few moments a day. Those who historically have been diligent in leveraging these tools do better than those that do not.

Let us begin with the journey as if you were a customer.

Step One

Please Start This Quick Training By Inserting Your Information

You will have received an email that will be titled “Join Our Journey”. 

Within the email, click on the button “Check Out Our Cool Video & Blog”.  This will take you to the Affiliated website blog.

Anytime you get an email, please feel free to forward any marketing emails to your contacts and network.

affiliated mortgage
affiliated mortgage social media pages

Step Two

Within the blog watch the 20 second video. You will be asked to check out the website and “Like” Affiliated’s Facebook, Twitter, and LinkedIn pages. 

Click the “Follow Us On Facebook” button at the top right of the blog.  You will be launched to the Affiliated’s Facebook page

Step Three

You will now be on Affiliated’s Facebook page. The first thing you need to do is hit the “Follow” and “Like” buttons at the top of the page if you have not previously done this.  You can also hit the 3 dots dropdown and add friends to the page.

Note: It i required that you repeat this step for all of Affiliated’s social pages. This includes Facebook, Twitter, and LinkedIn to start.

affiliated mortgage facebook
Customer Perspective

Step Four

It will load the Affiliated’s Facebook page.  You will see four recent posts that sync to the new Affiliated website.  Find each of the posts:

“Thanks For Joining Our Facebook, Twitter, & New LinkedIn Pages, “Join Our Monthly Newsletter”, “Our Customer Win of the Week”, “We Love Our Mortgage Experts”.

On each post make a comment, like it, tag customers, followers, tag it to you own personal page, and send it to anyone you can think of.  Don’t be afraid to ask them to check out your new Affiliated Website and join your new Facebook, Twitter, and LinkedIn pages.

Tips around sharing this post with others:

  • Begin a post or a comment on another post, photo, or video.
  • Start typing a someone’s name anywhere in the post or comment. Facebook will make suggestions as you type.
  • Alternatively, type @ before typing a name. …
  • Tap the name of the user you want to tag when it appears.
  • Tap Post in the upper-right.

Step Five

In the Facebook page click on the “Join Our Monthly Newsletter” post or image. 

It will take you to the Affiliated blog post.  

One you are in the blog post scroll to the middle of the page and you will see a link-button “Join Our Newsletter”.  Click on the button and it will launch you to a landing page called “Thank you for joining our newsletter”   

Take 5 seconds and complete the form.

Check your email to see the first autoresponder, which is what your customer will see. 

Subsequent to the first auto responder being opened we can send multiple campaign emails (hours, days, weeks, etc.) thanking your customer and telling them about local events, announcing new social sites, referrals, etc.

Newsletter
Newsletter

Step Six

Now that the “Join Our Newsletter” auto generated email has been sent to you go to the bottom and click the LinkedIn icon.  You will be directed to the LinkedIn Affiliated page.

You will notice the same four campaigns you saw in Facebook are in LinkedIn. “Thanks For Joining Our Facebook, Twitter, & New LinkedIn Pages, “Join Our Monthly Newsletter”, “Our Customer Win of the Week”, “We Love Our Mortgage Experts”.

Please repeat Step 4 for LinkedIn.  As a reminder…

Take each post and make a comment, like it, tag customers, followers, tag it to you own personal page, and send it to anyone you can think of. 

Don’t be afraid to ask them to check out your new Affiliated Website and join your new Facebook, Twitter, and LinkedIn pages.

 

Tips around sharing this post with others:

  • Begin a post or a comment on another post, photo, or video.
  • Start typing a someone’s name anywhere in the post or comment. LinkedIn will make suggestions as you type.
  • Alternatively, type @ before typing a name. …
  • Tap the name of the user you want to tag when it appears.
  • Tap Post in the upper-right.

Step Seven

Go to Affiliatedsd.com website.  Scroll to the bottom of the page and click on the Twitter icon.  

Repeat Step 4 with Twitter.  

Your finished with this initial social training and helping to support Affiliated Mortgage’s business.

Moving forward, you will receive an email for every post that will be syndicated to Affiliated’s social sites.  Spend 5 minutes emailing each new campaign and commenting on the three main social sites; Facebook, Twitter, and LinkedIn (more to come). 

Don’t worry if you don’t have personal profiles for these sites, as you can still use Affiliated’s platform to run your business. 

 

Customer Perspective

You get the process and possibilities of driving campaigns and quality content to users in many different ways.  Again, Troy is asking you to make sure you go to Affiliated’s Facebook, Twitter, and LinkedIn, pages, like-follow them and comment on all of the current posts…share, etc.  This entire process will take a few moments of your day, and it will help bring you timely updates, and you can get timely insights on your social accounts.

© 2018 Affiliated Mortgage; NMLS # 14211 a division of Lend Smart Mortgage, LLC. NMLS #4474

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